The 2025 MarTech Landscape is clear: AI is transforming marketing, but without clean, connected, privacy-compliant data, even the best models fall short.

In this live online discussion, MetaRouter President Nikhil Raj joins Scott Brinker to explore one of the most overlooked (but critical) enablers of AI in marketing: server-side data infrastructure.

Together, they’ll unpack how leading retail and commerce media brands are building lean, modern data pipelines that:

> Unify consented, high-quality first-party data
> Improve identity resolution across channels
> Feed real-time signals into AI models, all without compromising customer trust or performance.

You’ll walk away with:
✅ A clear picture of how server-side collection fuels AI effectiveness
✅ Real-world examples from MetaRouter’s retail and commerce media clients
✅ A modern reference architecture for scalable, privacy-first personalization
✅ Insights on future-proofing your MarTech stack in a composable world

Whether you’re a data leader, marketer, or tech strategist, this is a must-attend conversation about building smarter, faster, and more trustworthy AI-driven experiences.

📅 Date: Tuesday, July 30
🕛 Time: 12:00 PM ET | 9:00 AM PT
🎙️ Format: 45-min Engaging Discussion + 15-min Live Q&A
🔗 Save Your Spot!

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