Customer Context Infrastructure is here. Real-time personalization, finally within reach.

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Infrastructure

Customer Context Infrastructure

Platform

Capture behavior, resolve identity, enforce consent

Activation

Deliver clean, trusted signal to your ad platforms, retail media networks, and marketing tools in real time.

Inference

Predict conversion, detect fraud, and real-time optimization for commercial outcomes.

Integrations
Platform

Behavior

First-Party Data Collection
Server-side Tag Management
Flexible Platform Hosting

Identity

Sync InjectorTM
Cross-Domain Identity

Consent

Schema Enforcement
Consent Enforcement
Transform, Map & Filter Data
Data Replay
Solutions

By Role

For Marketers

Boost Your Marketing ROI with MetaRouter CDI

For Developers

Collect, Manage and Use Customer Data with Confidence

For Privacy & Compliance

Full Governance Over Your Customer Data

By Vertical

For Retail

Accelerate Transformation and Innovation

For CPG

Compliance and data alignment for multi-brand organizations

For Media

Improve Data Collection with Total Control and Compliance

By Use Case

For Retail Media Networks
For Data Governance
For Page Performance
CDP Enhancement
Consent Enforcement
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Featured Blog Post

MetaRouter: Customer Context Infrastructure
Introducing Customer Context Infrastructure
Customer Context Infrastructure: Real-Time Personalization
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Media Features

Introducing Customer Context Infrastructure

Real-time personalization has been locked inside big tech for twenty years. Customer Context Infrastructure finally opens it up.
June 25, 2026
•
5 min read

Latest blog posts

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Retail and Commerce Media Networks

Agentic Commerce Trends and Statistics for 2026

12 statistics shaping agentic commerce in 2026. Market projections, adoption rates, and the infrastructure gap retailers need to close.
Agentic Commerce in 2025: What We Learned

Agentic Commerce in 2025: What We Learned

2025 was the year agentic commerce protocols launched. We break down what worked, what didn't, and which retailers captured early advantage.
Three paths to agentic commerce and what they mean for measurement
Retail and Commerce Media Networks

Three Paths to Agentic Commerce and What They Mean for Measurement

Instacart, Walmart, and Michael Kors show how different agentic commerce models shape customer data and measurement strategy.
How a privacy-first, first-mile architecture, born at Walmart, became the foundation for modern retail media, AI, and trusted data activation.
Hot Takes

If it works for Walmart, it likely works for you

How a privacy-first, first-mile architecture, born at Walmart, became the foundation for modern retail media, AI, and trusted data activation.
How to Measure Agentic Commerce Without Full Journey Visibility
Retail and Commerce Media Networks

How to Measure Agentic Commerce Without Full Journey Visibility

Learn how to track agentic commerce performance when customer journeys skip your site and data gaps hinder full-funnel visibility.
First Mile vs. Last Mile Data Infrastructure
Data Governance

First Mile vs. Last Mile Data Infrastructure

First-mile captures data at origin. Last-mile activates it. Understand the differences and why first-mile quality determines success.
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Customer Context Infrastructure for the agentic era. The layer that runs before anything else, inside your own cloud.

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Infrastructure
PlatformActivationInferenceIntegrations
Platform
First-Party Data CollectionServer-side Tag ManagementFlexible Platform HostingSync InjectorTMCross-Domain IdentitySchema EnforcementConsent EnforcementTransform, Map & Filter DataData Replay
Solutions
For MarketersFor RetailFor Developers For CPGFor Privacy & ComplianceFor Media
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