Customer Context Infrastructure is here. Real-time personalization, finally within reach.

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Infrastructure

Customer Context Infrastructure

Platform

Capture behavior, resolve identity, enforce consent

Activation

Deliver clean, trusted signal to your ad platforms, retail media networks, and marketing tools in real time.

Inference

Predict conversion, detect fraud, and real-time optimization for commercial outcomes.

Integrations
Platform

Behavior

First-Party Data Collection
Server-side Tag Management
Flexible Platform Hosting

Identity

Sync InjectorTM
Cross-Domain Identity

Consent

Schema Enforcement
Consent Enforcement
Transform, Map & Filter Data
Data Replay
Solutions

By Role

For Marketers

Boost Your Marketing ROI with MetaRouter CDI

For Developers

Collect, Manage and Use Customer Data with Confidence

For Privacy & Compliance

Full Governance Over Your Customer Data

By Vertical

For Retail

Accelerate Transformation and Innovation

For CPG

Compliance and data alignment for multi-brand organizations

For Media

Improve Data Collection with Total Control and Compliance

By Use Case

For Retail Media Networks
For Data Governance
For Page Performance
CDP Enhancement
Consent Enforcement
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Featured Blog Post

MetaRouter: Customer Context Infrastructure
Introducing Customer Context Infrastructure
Customer Context Infrastructure: Real-Time Personalization
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Media Features

Introducing Customer Context Infrastructure

Real-time personalization has been locked inside big tech for twenty years. Customer Context Infrastructure finally opens it up.
June 25, 2026
•
5 min read

Latest blog posts

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Page Performance

The Best Way to Manage Tags Might Not Be A Tag Manager

Many companies struggle with ineffective tag management, which provides you with an opportunity to get ahead of the competition.
Data Governance

The Battle Against Big Tech For Control Over User Data

When we decided to run all of our customers’ data truly server-side, we faced serious resistance from some of the largest tech companies.
Data Governance

Our Journey with Proprietary, Inflexible Systems

If you are going for growth and economies of scale, it’s worth the effort to plan ahead for flexibility.
Data Governance

Taking a Closer Look at the Data: PII

With every week there seems to be another story about a data breach or a company being held accountable for a previous one.
Page Performance

Security Primer for Startups and Small Businesses

For any party—a business, family, or yourself—information security is the goal of protecting important information.
Page Performance

Server-Side Streaming for the Security Conscious

While client-side tracking used to be the main way to collect data, server-side streaming is growing in both capabilities and popularity.
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Customer Context Infrastructure for the agentic era. The layer that runs before anything else, inside your own cloud.

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Infrastructure
PlatformActivationInferenceIntegrations
Platform
First-Party Data CollectionServer-side Tag ManagementFlexible Platform HostingSync InjectorTMCross-Domain IdentitySchema EnforcementConsent EnforcementTransform, Map & Filter DataData Replay
Solutions
For MarketersFor RetailFor Developers For CPGFor Privacy & ComplianceFor Media
Company
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Resources
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