Customer Context Infrastructure is here. Real-time personalization, finally within reach.

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Infrastructure

Customer Context Infrastructure

Platform

Capture behavior, resolve identity, enforce consent

Activation

Deliver clean, trusted signal to your ad platforms, retail media networks, and marketing tools in real time.

Inference

Predict conversion, detect fraud, and real-time optimization for commercial outcomes.

Integrations
Platform

Behavior

First-Party Data Collection
Server-side Tag Management
Flexible Platform Hosting

Identity

Sync InjectorTM
Cross-Domain Identity

Consent

Schema Enforcement
Consent Enforcement
Transform, Map & Filter Data
Data Replay
Solutions

By Role

For Marketers

Boost Your Marketing ROI with MetaRouter CDI

For Developers

Collect, Manage and Use Customer Data with Confidence

For Privacy & Compliance

Full Governance Over Your Customer Data

By Vertical

For Retail

Accelerate Transformation and Innovation

For CPG

Compliance and data alignment for multi-brand organizations

For Media

Improve Data Collection with Total Control and Compliance

By Use Case

For Retail Media Networks
For Data Governance
For Page Performance
CDP Enhancement
Consent Enforcement
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Featured Blog Post

MetaRouter: Customer Context Infrastructure
Introducing Customer Context Infrastructure
Customer Context Infrastructure: Real-Time Personalization
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Media Features

Introducing Customer Context Infrastructure

Real-time personalization has been locked inside big tech for twenty years. Customer Context Infrastructure finally opens it up.
June 25, 2026
•
5 min read

Latest blog posts

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Anonymous to known users
Page Performance

Tracking Anonymous Users Without Third-Party Cookies

Understand your true customer journey and improve CDP addressability (3-5x!) with anonymous-to-known user behavior data.
Privacy & Compliance

Three Ways to Gain Consumer Trust

With e-comm accounting for 13.7% of global retail sales in 2019—that’s 3.453 trillion dollars—companies must keep data safe.
Data Governance

The Value of First-Party Compliance

To meet GDPR and CCPA regulations, more enterprise organizations are turning to first-party compliance. Our VP of Engineering discusses why.
The Server-Side Difference
Page Performance

The Server-Side Difference

Server-side data collection is a hot topic in the customer data industry. From performance to privacy concerns, server-side solutions offer a future-proof solution to web-based data collection.
Data Governance

The Power of MongoDB Atlas Data Lake

Data lakes have been rising in popularity MongoDB has found a way to implement, manage, and mine these structures with their own framework.
Page Performance

Optimizing website performance with server-side tag management

A fast, performant website is non-negotiable. Discover how server-side tag management can help with optimizing your website performance.
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Customer Context Infrastructure for the agentic era. The layer that runs before anything else, inside your own cloud.

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Infrastructure
PlatformActivationInferenceIntegrations
Platform
First-Party Data CollectionServer-side Tag ManagementFlexible Platform HostingSync InjectorTMCross-Domain IdentitySchema EnforcementConsent EnforcementTransform, Map & Filter DataData Replay
Solutions
For MarketersFor RetailFor Developers For CPGFor Privacy & ComplianceFor Media
Company
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