Today, a “persistent, unified customer database” is another tool to be deployed in the service of larger, revenue-focused goals.

Data lakes and warehouses are two similar concepts but have their own pros and cons when you're deciding where you want to house your data.

AWS vs. Azure vs. GCP: Which one is right for you and your business?

Crossroads needed both a secure, dedicated database and the ability to route new data in real-time straight from their website or app.

In a market dominated by data-driven marketers, the success of your marketing depends on your ability to leverage customer data effectively.

CCPA will be the first of multiple data privacy laws in the U.S, but this potential patchwork of state laws may spark a nationwide standard.