Control exactly what data you’re sending to which third parties.
No more black boxes. Deploying MetaRouter on your private cloud is like owning your own data router.
Shape your data and the processes handling it by using our "playbook" model, easily accessible in a UI.
Collect all data in a 1st-party context, and obscure or omit sensitive data in-transit before it reaches a vendor.
Through 1st-party context, programmatic control of data flows, MetaRouter is a customer data integration system that allows you to prepare and shape your data exactly the way you want it delivered to each individual analytics or adtech partner, without ever having to make a change to your site or apps.
Basic system capabilities include:
- Filtering out and hashing sensitive or customer-requested data before it’s processed.
- Redacting or encrypting parts of the data payload in transit, for some or all of the destinations, right from the platform (while using the data internally as desired).
- Centralized compliance of client cookie identity management for easy one-step opt- out.
- Removing third-party tag management completely by re-integrating those integrations server-side.