Maintain the same website-based first-party audience targeting and attribution you're accustomed to without third-party tags. MetaRouter's data infrastructure enables addressability and attribution by collecting third-party identifiers and sending them along with page view and behavioral events. Gain total transparency and control over all data sent to Yahoo! Ad Tech with MetaRouter's data transformation UI.
Why choose between vendor functionality and page performance? With MetaRouter, when you add a supported server-side integration, you won't see any negative page speed effect.
As an added bonus, your IT and Engineering teams will appreciate not having to implement yet another third-party tag.