Customer Data Platform
Salesforce CDP
Salesforce CDP is platform gives your business access to more intelligent, actionable and trusted data. Centralize customer data from various sources like websites and apps, CRM, marketing orchestration tools, and others into a single source of truth.
Why Salesforce CDP + MetaRouter
MetaRouter's Customer Data Infrastructure platform supercharges Salesforce CDP with a reliable customer data stream that not only delivers page view and behavioral data, but also third-party identifiers as well. With MetaRouter, take action on data housed within Salesforce CDP with integrations that leverage third-party IDs we collect for maximum addressability and profile unification.
MetaRouter
Salesforce CDP
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Salesforce CDP
with MetaRouter
- Up to 30% more data into Salesforce compared to other third-party tags & streaming platforms
- Server-side event stream that enables real-time customer journeys
- First-party, parameter-by-parameter control over data sent to Salesforce CDP
- No Salesforce or other third-party tags required
