With e-comm accounting for 13.7% of global retail sales in 2019—that’s 3.453 trillion dollars—and rising, companies who step back to embrace the challenges head on will find golden opportunities to keep data safe will be the ones who not only avoid penalties and expensive data breaches, but also increase consumer trust.
Eye-catching articles featuring titles like “28 Ways Your Privacy is Invaded Every Day” or “What Your Fitness App Knows About You” might lead some people to believe that the collection and processing of personal data is downright unethical, even within legal confines.
The truth, however, is that businesses can still collect, process and use consumer data legally and ethically—even in the eyes of consumers.
The year 2019 was a time of reckoning for the industry of children’s apps. In February, ByteDance, the parent company…