With e-comm accounting for 13.7% of global retail sales in 2019—that’s 3.453 trillion dollars—and rising, companies who step back to embrace the challenges head on will find golden opportunities to keep data safe will be the ones who not only avoid penalties and expensive data breaches, but also increase consumer trust.
Although CCPA is still in its early stages, we’ve already observed the impact it’s having. Here are our five takeaways of what organizations (inside or outside) of California should know now that CCPA is in effect.
Eye-catching articles featuring titles like “28 Ways Your Privacy is Invaded Every Day” or “What Your Fitness App Knows About You” might lead some people to believe that the collection and processing of personal data is downright unethical, even within legal confines.
The truth, however, is that businesses can still collect, process and use consumer data legally and ethically—even in the eyes of consumers.
The year 2019 was a time of reckoning for the industry of children’s apps. In February, ByteDance, the parent company…
The proper management of PHI is not just a concern for hospitals and insurers, but also the technology vendors that they work with. So whether you’re a hospital IT manager, or a SaaS provider to a hospital, here’s what you need to know about data compliance with HIPAA.
This is a companion piece to our previous post about martech. While there are some in the marketing industry who consider adtech to be a subcategory of martech, the breadth and intricacies of the industry warrants a separate in-depth post.
Marketing and advertising technologies (martech and adtech for short) are two closely related industries that rely heavily on personal data collection and processing to provide value to their customers.