With e-comm accounting for 13.7% of global retail sales in 2019—that’s 3.453 trillion dollars—and rising, companies who step back to embrace the challenges head on will find golden opportunities to keep data safe will be the ones who not only avoid penalties and expensive data breaches, but also increase consumer trust.
CCPA Page Post
Although CCPA is still in its early stages, we’ve already observed the impact it’s having. Here are our five takeaways of what organizations (inside or outside) of California should know now that CCPA is in effect.
This is a companion piece to our previous post about martech. While there are some in the marketing industry who consider adtech to be a subcategory of martech, the breadth and intricacies of the industry warrants a separate in-depth post.
Marketing and advertising technologies (martech and adtech for short) are two closely related industries that rely heavily on personal data collection and processing to provide value to their customers.