If you do not see the results that you’d like, it might be time to look at the tools you’re using. However, with are now 7,040 martech solutions currently on the market, how can a busy marketer, executive, or business owner possibly keep up on that much technology?
An outdated website could turn off your potential customers. The latest tech, on the other hand, will keep users on your website.
The proper management of PHI is not just a concern for hospitals and insurers, but also the technology vendors that they work with. So whether you’re a hospital IT manager, or a SaaS provider to a hospital, here’s what you need to know about data compliance with HIPAA.
This is a companion piece to our previous post about martech. While there are some in the marketing industry who consider adtech to be a subcategory of martech, the breadth and intricacies of the industry warrants a separate in-depth post.
Marketing and advertising technologies (martech and adtech for short) are two closely related industries that rely heavily on personal data collection and processing to provide value to their customers.
Apache Kafka is a popular choice for organizations that need to collect, move, and store large amounts of data. In fact, more than a third of the Fortune 500 companies use Kafka. Some well-known users include PayPal, Microsoft, and Uber. So why is Kafka taking enterprises by storm?