What is MetaRouter?
MetaRouter is the customer data infrastructure that solves problems for teams across an organization—from marketing to IT to compliance. This 90-second video explains why MetaRouter exists and how it helps.
Customer data is the lifeblood of enterprise organizations. And today, every team has a stake in it. That includes customer experience, product, sales, analytics, IT teams who need to secure data and manage compliance concerns, marketing teams who need an increasing set of third-party tools, and web performance teams caught in the middle.
You needed a solution yesterday.
SaaS platforms have worked well in the past. But typical solutions for collecting and managing customer data run black box code on your website with no control over how user identity is tracked or what type of customer data is sent. That’s where MetaRouter comes in.
When a customer loads your website, MetaRouter grabs third-party identifiers from your vendors and puts them into a first-party cookie that only you have access to. Those identifiers are included in a real-time customer data stream that is sent server-side directly to your secure private cloud environment.
You decide what data is sent where and how it is transformed so it’s easier to comply with any regulation, now and in the future. The end result is increased revenue, better data management, and world-class customer experiences—something everyone can celebrate. It’s about giving your organization control over its own data so you can focus on taking your business goals to the next level. Visit metarouter.io/contact and schedule a call.