Tracking customer data server-side is critical for organizations that want to handle data responsibly and maintain compliance with emerging regulations.
In a recent episode of The Data-led Professional podcast, Greg Brunk, MetaRouter Head of Product, joins podcast hosts Arpit Choudhury, Founder of Data-led Academy, and Claudiu Murariu, CEO and Co-Founder of InnerTrends to talk about what server-side tracking is, how it's changed advertising, the risks involved (and how to avoid them!), and the benefits of owning your user data in today’s industry.
In a nutshell, gaining more control over customer data allows an organization to hedge against incoming risks and regulations, but while many third parties allow organizations to track server-side, they also require their own browser tag or pixel. This negates several of the key benefits of server-side tracking, especially when it comes to security and compliance risks.
At MetaRouter, our goal is to bring all sensitive data 100% server-side because we believe organizations are in the best position to operate responsibly on behalf of their own customers. No second or third party has the same incentive or relationship with those specific customers.
To hear the full interview, tune in to Episode 8: The Rise of Server-Side Data and its Impact on Advertising