The future is first-party

The Integration Platform
for Data

The Server-Side Tag Management Platform for Data

Harness the value of control, privacy, and performance through server-side tagging and avoid common pitfalls around technical complexity, measurement parity, and system governance.

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CLIENTS

PARTNERS

Accelerate Time-to-market

A NEW Approach to Server-Side Taggin

MetaRouter set out to fix the biggest challenges preventing SSTM adoption. Our platform was specifically design to provide the deployment speed and accuracy your marketing teams demand, while simultaneously providing the flexibility and extensibility your engineering teams require for the most demanding of use cases. Use MetaRouter to jump-start your first party at a strategies and meet the future head on.

Embrace the tag-less future today

Consent Enforcement

Client-side Javascript and Pixels have plagued your sites for years, but the server-side alternatives never felt fully baked. MetaRouter has changed this by introducing a tag-replacement platform that tackles the main SSTM pain-points and allows your company to finally realize the benefits of increased page performance, full data syndication control, reduced compliance risk, increased signal density and more.

1. Measurement Parity

Maintain view-through and click-through attribution with MetaRouter’s patented SyncInjector technology, eliminate bot traffic for accurate analytics, and ensure a consistent event stream with Data Replay.

2. Data Management Done Right

MetaRouter put an end to steep learning curves by providing an intuitive UI to quickly configure, deploy, and observe your tags with role-based access to apply internal controls.

3. Extensible Tag Integrations

Put the right data in the right systems in the right format with MetaRouters robust data mapping and transformation layer, coupled with a robust tag library.

4. Privacy First Privacy Always

Ensure alignment between data use and visitor privacy with enhanced CMP integration, configurable consent enforcement, regional deployment offerings and single-tenant design.

"MetaRouter complements our abilities by streaming in the appropriate event data for profile enrichment. The customization for specific attributes helps tailor the data collection and avoid noise in the pipeline."

Take Control of Your Customer Data

Book a Personalized demo to see how you can gain full control over your own customer data.

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